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Onboarding video supply

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This page explains how to modify placement settings to accept video creatives and how to export and test placement tags.

Placements

In order to allow video creatives on your placements, update the media types or media subtypes that the placement allows. To accept all VAST creatives when creating a new placement, under Placement Details, set the allowed media type to Video > Standard VAST.

Then, set the remaining video placement options in the Video Settings tab.

  • Enter the acceptable Max Duration (in seconds) of video creatives. Creatives under or equal to the specified max duration will be served.
  • Specify whether your player allows Not Skippable or Skippable creatives.
  • Select a Playback Method from the drop-down menu:
    • Auto-play, sound on
    • Auto-play, sound off
    • Click-to-play
    • Mouse-over
    • Auto-play, sound unknown (default)
  • Enter the Player Width (in pixels). Unknown is the default option.
  • Select a Roll Position:
    • Pre-roll
    • Mid-roll
    • Post-roll
    • Unknown (default)
  • Select a Framework. Unknown is the default option if none of the framework options are checked.

Tagging

When you export placement tags for a placement that allows VAST video creatives, the placement tag generated is a URL that automatically includes the /ptv or /vmap handler (depending on the placement), which ensures that ad calls will return the XML your publisher's video player uses to serve the desired creative. For ptv tags, the end result looks something like this: https://ib.``adnxs``.com/ptv?id=5523324. For vmap tags, the end result should look something like this: https://ib.``adnxs``.com/vmap?id=11029144. Note that ad pods will only work with vmap tags.

The end result looks something like this:

https://ib.adnxs.com/ptv?id=1234.

Once you have the tag, simply provide it to your publisher. Be sure to instruct the publisher to copy the URL into the video player rather than place it directly on the page. For details on tagging video, see Target Video Attributes via Query String Parameters.

Testing Placement Tags

If your publisher isn't able to provide you with a test page, you can use an online VAST validator to determine if the placement tag is functioning properly. There are several available online, including at VAST Inspector.

Recording impressions

VAST impressions are always recorded after serving, per the IAB guidelines PDF. If you test VAST by loading in a browser, you should not see any impressions recorded. It is only when the VAST response is parsed by a video player and the impression tag is called that the impression is recorded.