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Web 2.0 and Skittles?

  • Artigo

 

 

From one of my co-workers:

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In a brave move for a national brand, the new Skittles website has replaced its home page with a raw twitter feed.  Apart from a small, branded navigation tool, they’ve removed all content in favor of references to other social media sites: “videos” goes to YouTube, “pictures” takes you to Flickr, “friends” is a facebook app.  Most amazingly, for their core product information they just point to Wikipedia.

Quoting VentureBeat: “Naturally, people are already spamming the hell out of this. One tweet being repeated over and over again unfortunately uses a racial slur. As such, I suspect this little experiment will end rather soon for Skittles.”

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Comments

  • Anonymous
    March 02, 2009
    PingBack from http://www.clickandsolve.com/?p=16775

  • Anonymous
    March 02, 2009
    Looks like another management attempt at dumbsizing.

  • Anonymous
    March 02, 2009
    yeah, seems a little extreme to me but who knows...

  • Anonymous
    March 03, 2009
    The comment has been removed