Moof.....
Last week we launched our Moof.mobi blog... moof is a term which we are using to promote next generation and flexible working... it stands for Mobile Out Of Facility which is a play on the traditional OOF.
Out Of Facility is actually a very old term generated from the old Xenix days - it's been translated into the newer mail systems as Out of Office (even though that would be OOO)
So what is Moof all about - well when I'm out of the office but mobile I actually have more ability to talk with customers and communicate. Why? Well when I'm in the office I'm normally buried in meetings, similarly when I'm mobile I'm not actually out of the office as my Windows Mobile devices gives me the ability to work remotely.
Our MOOF.mobi blog is focusing on discussing the opportunities and challenges presented by mobile and flexible working - it'd be great to see thoughts people have in this area as it is certainly one that generates a lot of discussion.
Comments
Anonymous
May 09, 2007
Come on, you guys didn't know about http://en.wikipedia.org/wiki/Moof ????Anonymous
May 09, 2007
Yes, you're right, there are several definitions and colloquial uses for the term 'moof', including the sound a 'Dogcow' makes! The term itself isn't all that significant - it just provides a useful 'handle' to describe this new way of working with mobile devices. Now, what we are really interested in, is the mobile working debate. How does mobile working go down in business today? What are the people, cultural and other issues and implications of it? How does it change the way teams work together and the dynamics of an office environment? Are mobile workers seen as skivers, rather than more productive employees? If you can agree to bear with us on the name, we'd like your hear comments (positive and negative) on the mobile working debate itself at moof.mobi!Anonymous
May 10, 2007
Now that is the type of innovation we like around here, in fact it is to a new level. How about Mobile for the rest of us? Mobile Different?