Share via

Explore Line Items

  • Article

The Line Items screen provides essential metrics for all line items under a specific advertiser. It helps identify conditions preventing line items from serving, offers quick access to insertion order details and child campaigns, and allows you to manage demand, monitor delivery, and make bulk edits.

Things you can do on this page include:

  • Use filters to quickly identify line items with specific criteria
  • See delivery and performance metrics
  • See important line item details and make changes quickly

Access the Line Items screen

To access Line Items screen:

  • Select Advertisers > Line Items from the navigation menu at the top of the screen.

    or

  • From the Advertisers screen, find the advertiser whose line items you want to see and click the Line Items button on the Order Settings screen.

Filter your line items

You can filter line items using the Advanced Filters available in the SMW Line Items screen.

Access Advanced Filters

  1. Select Advertisers → Line Items from the navigation menu.

  2. Alternatively, click the Line Items button on the Order settings screen.

  3. In the SMW Line Items screen, locate and expand the Advanced Filters panel, at the top center of the screen.

    Note

    To save a filter for future use, select Apply and Save As from the dropdown next to Apply.

  4. Use the available filters to refine your search based on specific criteria.

The following table describes the available fields and their values:

Field Description
Setting Select from previously saved filters.
Advertisers Search for and select an advertiser associated with the line item. Enter the advertiser’s name or a keyword to find results.
Insertion Orders Search for and select an insertion order linked to the advertiser. Enter the insertion order name or ID to filter results.
Line Item Name Enter the line item name to identify and filter specific line items.
Deal Search for and select a deal linked to the advertiser.
Buyer Select a buyer for the line item. Choose Any Buyer to include all buyers or Selected Buyer to search and add a Demand-Side Platform (DSP) or Deal Buyer.
Line Status Filter line items based on their current status.
Available statuses:
Reserved – Allocated but not yet active.
Scheduled – Set to start at a future date.
Live – Currently running.
Paused – Temporarily stopped.
Inactive – No active delivery.
Complete – Finished as per schedule.
Canceled – No longer active.
Creative Status Filter line items based on creative assignment.
The options include:
1) Missing creative – No creative assigned.
2) Creative assigned – A creative has been added.
State Indicates the current status of the item. The states are:
1) Active - The item is currently in use or operational.
2) Inactive - The item is not in use or has been deactivated.
Expected Delivery Select the checkbox to filter line items expected to underdeliver.
Pacing The percentage range from 0% to over 100%, representing the pacing of the delivery or performance.
Priority A numeric value between 0 and 20, representing the priority level.
Flight Start Date The specific date when the flight starts. This can be entered manually.
Flight End Date The specific date when the flight ends. This can be selected.
Last Modified Indicates when the item was last modified. You can select from rolling options such as today, next, or last, or enter a specific date.
Type Filter based on the line item type.
Ad Type Specifies the type of advertisement, such as:
- Banner
- Video
- Native Banner
- Video
- Native
Viewability Rate The percentage of viewability, ranging from 0% to over 100%.
Trafficker The individual responsible for trafficking the advertisement.
Salesperson The salesperson associated with the advertisement or campaign.

Save and Apply filters

  • After setting your desired filters, click on the arrow next to the Apply button and select Apply and Save As.
  • Enter a name for the new filter.
  • Select the Make Default checkbox if you want this filter to be automatically applied by default.
  • Click Apply and Save As to save the filter.

All saved filters are available from the Select a Filter pull-down menu. To remove an applied filter, select Clear All. You can update any saved filter at any time by selecting the Edit link or by accessing Advanced Filters. From the Advanced Filters dialog, you can rename, delete, or set a saved filter as the default.

Find inactive line items

Line items with the Inactive state are shown with their IDs, names, and quickstats in gray italics.

View line item details

To view a summary of details about a line item, just click the line item's name. To see a full, detailed summary and a graphical view of delivery and performance, click the graph icon next to the pencil when you hover over the line item.

For more information about line item details, see View Line Item Details.

Columns

The following QuickStats are displayed for each line item. The data reflects the currently selected QuickStats interval:

Line Item Name of the line item.
Select All/ Deselect All Allows users to select or deselect all columns at once.
Line ID Unique identifier assigned to the line item.
Deal Name Name of the deal associated with the line item.
Deal ID Unique identifier assigned to the deal.
Type Specifies the type of line item or deal.
Priority Priority level assigned to the line item.
Deal Buyer Identifies the buyer associated with the deal.
Flight Dates Start and end dates for the line item’s campaign.
Issues Displays any issues or errors associated with the line item.
Flight Budget Budget allocated for the line item during its flight period.
Revenue Value Revenue generated by the line item.
Pacing The rate at which the budget is spent over time.
Last 60-minute Delivery Performance data showing impressions delivered in the last 60 minutes.
Impressions Number of times an ad was served.
Clicks Number of clicks on ads under this line item.
CTR (Click-Through Rate) Percentage of impressions that resulted in clicks.
Revenue Total revenue generated by the line item.
Creative Status Status of the creative (e.g., approved, pending, rejected).
Creative Audit Status Displays the audit status of the creative.
Creatives List of creatives associated with the line item.
Line Status The current status of the line item (e.g., active, paused, completed).
Deal Health Indicates the overall health/performance of the deal.
Conversions Number of successful actions taken by users after interacting with the ad.
Viewability Percentage of impressions that were viewable based on industry standards.
Viewable Imps Number of impressions that met the viewability criteria.
Video Completion Rate Percentage of video ads watched to completion.
Trafficker Person responsible for managing the line item.
Salesperson Sales representative assigned to the deal.
Expected Delivery Estimated volume of impressions/clicks to be delivered.
Last Modified Timestamp of the last modification made to the line item.
Advertiser Name of the advertiser associated with the line item.
Insertion Order The insertion order linked to the line item.
Rev eCPC (Revenue Effective Cost Per Click) Total booked revenue earned per click.
Rev eCPM (Revenue Effective Cost Per Mille) Money the advertiser has paid or will pay your network per 1000 impressions.
Tip: Using the currency toggle, you can choose whether to show Rev eCPM in USD or in the currency set at the line item
Rev eCPA (Revenue Effective Cost Per Acquisition) Total booked revenue earned per conversion.
Pulse Metric related to campaign performance monitoring.

To get information about attributed conversions, rather than just conversion pixel loads as shown in the Convs column, see Reporting on Conversions.

Show/hide columns

You can customize the columns displayed in the Line Items screen.

  1. Click the Configure Columns button in the upper right corner. This opens the Configure Columns panel
  2. Select or deselect columns using the checkboxes. Changes are applied immediately, and the selected columns will remain visible across sessions.

Wildcard filtering

To search for line items with multiple words, use the wildcard (%) at both ends of a keyword.

For example, entering %DEAL%Line% will return results that contain both DEAL and Line, even if they are not adjacent.

Example match:
DEAL March Line

Understand pacing bars

Pacing bars visually indicate how a line item is delivering against its planned pacing. They help you monitor whether a line item is ahead, behind, or on track with its expected delivery.

The pacing bar appears in the Pacing column if the column is enabled. The color and length of the bar represent the delivery status based on the percentage of the delivered budget relative to the expected budget for the flight duration:

  • Purple (≥101%): Overpacing
  • Green (100-101%): On track
  • Yellow (85-99%): Slightly behind
  • Orange (<85%): Significantly behind

Note

  • Pacing is calculated assuming an even distribution of delivery across all flight hours.
  • Roadblock delivery is based on the master creative only.
  • A line item must have a defined lifetime budget to display pacing.
  • Daypart targeting is not accounted for in pacing calculations, so lines may indicate overpacing.
  • Pacing bars are not available for all line items.

Enable the Pacing column

  1. Click Modify Columns.
  2. Select Pacing.
  3. Save your settings.

Report on line items

To generate a report on selected line items:

  1. Select the checkbox next to each line item you want to include in the report.
  2. In the blue actions toolbar, click Download Report.
  3. Choose the desired format and settings, then confirm to generate the report. For further information about running the report, see Advertiser Reporting.

Activate/deactivate line items

To activate or deactivate line items:

  1. Select the checkbox next to the line item.
  2. In the blue actions toolbar, click Activate or Deactivate as needed.

The status of the selected line items updates immediately.