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Absolut

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I’ve always been a huge fan of Absolut – both the drink and their ads. I still think the X-Ray ad they did many years ago is their best but this is also pretty cool – Absolut No Label.

Absolut No Label is a limited edition of the 40% abv Absolut vodka and will be available exclusively at Nuance’s Swedish duty-free stores until the end of June.

The Absolut No Label bottles are numbered and contain no label or logo. They feature only a removable campaign sticker with the website address, where consumers can find more information and give feedback. The product was launched on May 22 and in Scandinavian travel-retail the exclusivity deal will be extended until the end of August.

 

Anyone going through Sweden please? :)

via The Dieline