In the Keynote @ Mix08

In the overflow room at least like the good Microsoft employee that I am. Ray Ozzie has kicked things off talking about Software + Services and 2 key themes:

• Advertising - the economic engine of the web
• The web transforming of existing Microsoft offerings

3 pillars driving the transformation of offerings - thinking of the web as a hub for interaction, for content for sharing; enabling business choice through utility computing and virtualisation across the enterprise and into the cloud; for developers embracing a world of small pieces loosely joined - transparency, standard and interoperability are key.

Technology Specifics

• Connected Devices
  • Awareness of your mesh of devices connected via the web
• Connected Entertainment
  • Licence media only once and made available on any of your devices & integration with gaming
• Connected Productivity
  • Office, Office Mobile, Office Live
  • Office Live Workspace beta launched yesterday
• Enterprise
  • Microsoft Online Services
  • Watch out for Sql Server Data Services
• Connected Development

And hands over to Scott...

Technorati Tags: Mix08

Comments

• Anonymous
  March 05, 2008
  The comment has been removed
• Anonymous
  March 06, 2008
  Hi Matt. I don't know where the data comes from to back the predictions but we're betting long-term that advertising on the web is going to be huge. I think SteveB in the keynote just used the phrase "super big". Recessions bite everywhere but we want to ensure we're a significant player in the advertising and search game for the long-term. Assuming the predictions are correct :-) seems like a sensible strategy to me. Mike