Working with placements

A placement is an open slot on a publisher website where an advertiser creative with matching specifications can serve. For example, a 300x250 size slot on www.mysite.com that permits Self-Auditing Creatives without sensitive content could be matched to a 300x250 size banner creative from Sample Advertiser that was audited as non-sensitive. Placements may be used by Selling Guide, by their intermediaries who are using Microsoft Monetize as their publisher ad server, or by advertisers who wish to traffic a direct media buy through Microsoft Monetize.

When you create a placement in Microsoft Advertising, you:

• Select the size and types of creatives that can serve on the placement.
• Set a reserve price for either both managed and external demand or just for external demand.
• Self-classify the placement with categories and sensitive attributes for targeting in line items and for reporting.

For more information on working with placements, please explore the pages listed below.

Related topics

• Create a Placement
• Explore Placements
• Update a Placement
• Assign a Default Creative to a Placement
• Export Placement Tags
• Placement Tag Parameters
• Onboarding Video Supply
• Onboarding Mobile Supply
• Working with Microsoft Advertising's Seller Tag (AST)
• Default PSAs
• Blanking FAQ
• Rich Media and High Impact Formats